7: I Kool-Aid-Manned My Way In

by Max Leibman

This week, Caitie and Max discuss how your audience informs—or should inform—your work.

Won’t you join us in a game of Priority Podcast Bingo? The team talks about writing (again), Max references David Allen’s Getting Things Done (again), and Caitie groans as he claims yet another specious job title. If you enjoyed Episode No. 4’s discussion of Inbox Zero, you’re in luck, as Max spends way too much time discussing email etiquette.

But, fear not. All of this propels a lively conversation about the positive effects of identifying who the audience for your work is—and the key lesson that you should assume you have one. An audience you’re not even thinking of may be right behind the next wall, waiting to burst in like the Kool-Aid Man.


Individual Events (speech) | Wikipedia

Bono | Wikipedia

The Economist | Wikipedia

Frank Capra | Wikipedia

It's a Wonderful Life | Amazon / IMDB

Mr. Smith Goes to Washington | Amazon / IMDB

"Why Knowing Your Audience Is the Key to Success" by Jayson DeMers | Forbes

Invisibilia Episode No. 3: "How to Become Batman" | NPR Podcast

David Allen (author) | Wikipedia

Getting Things Done: The Art of Stress-Free Productivity (a New Edition for 2015) by David Allen | Amazon

"koolaidmanning" | Tweet by @bluishorange

kool-aid manned | Definition from Urban Dictionary

Hysteria | Wikipedia

"The Death of Email" by Paul Thurrott | WinSuperSite (via Internet Archive)

"...Start [all] emails with 'Dear Tom,'..." | Tweet from @tom_peters

Salutation | Wikipedia

Walmart | Wikipedia

Millennials | Wikipedia

On Writing: A Memoir of the Craft by Stephen King | Amazon

Empathy | Wikipedia

Communication Studies | Wikipedia

"What a To-Do: Studies of Task Management Towards the Design of a Personal Task List Manager" by V. Bellotti, B. Dalal, N. Good, P. Flynn, D. G. Bobrow, and N. Ducheneaut | CHI 2004 Paper

BONANZA! Episode No. 6: "Free Range Organic Content Farm" | Podcast Episode
(Overcast Link--jumps to timestamp where Matt discusses vague calendar entries.)

Lord Business | Brickipedia, the LEGO Wiki

Lego Movie | Amazon / IMDB

"Dance Like Nobody's Watching" | Quote Investigator