Thought Leader. Coopetition. Game-Changer. Best of Breed. What do they have in common?
If you guessed, “Caitie loathes them,” then you would be right. The Priority team debates business buzzwords, from the dangerous and misleading to the merely vapid.
“But what’s the big deal?” asks our enterprise-grade audience. Maybe we have ideated a few too many buzzwords, but so what? Isn’t leveling-up our jargon the way we demonstrate expertise and belonging? These paradigm shifts don’t grow on trees, after all!
Perhaps we can debate the merits of corporatese terms like “onboarding,” but much of this language is used to obfuscate and sanitize our work life. We “reorganize” instead of conducting layoffs and claim to be “growth hackers” rather than do anything to produce growth. Jargon has its place, but watch your language. Otherwise, Max will wash your mouth out . . . with business.
Buzzword | Wikipedia
Jargon | Wikipedia
"30 Business Buzzwords You Should Stop Using" by Annie Pilon | Small Business Trends
"You and I Both" by Jason Mraz | YouTube
Priority Episode No. 20: "That's Fine for Putin" | Podcast Episode
Biz Stone | Wikipedia
"Find a Growth Hacker for Your Startup" by Sean Ellis | Startup Marketing
"15 Business Buzzwords You'll Need to Know in 2015" by Brittney Helmrich | Business News Daily
Onboarding | Wikipedia
Orwellian | Wikipedia
Back to Work Episode No. 2: "Picture of a Boat" | Podcast Episode
Stephen R. Covey's Personal Bio | StephenCovey.com
Synergy | Wikipedia
Paradigm | Wikipedia
The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey | Amazon
"Why Workplace Jargon is a Big Problem" by Maddie Crum | Huffington Post
Brainstorming | Wikipedia
The Elements of Style by William Strunk, Jr. | Bartleby.com
"Student Ratings of Professors Are Not Gender Blind" by Susan A. Basow | Susan A. Basow
Microsoft PowerPoint | Wikipedia
Euphemism | Wikipedia
"A Compilation of Euphemisms for Layoffs" by Bob Sutton | Work Matters
Nineteen Eighty-Four by George Orwell | Wikipedia
Muppet Babies | Wikipedia
Waterboarding | Wikipedia