21: Innovateur

by Max Leibman

Thought Leader. Coopetition. Game-Changer. Best of Breed. What do they have in common?

If you guessed, “Caitie loathes them,” then you would be right. The Priority team debates business buzzwords, from the dangerous and misleading to the merely vapid. 

“But what’s the big deal?” asks our enterprise-grade audience. Maybe we have ideated a few too many buzzwords, but so what? Isn’t leveling-up our jargon the way we demonstrate expertise and belonging? These paradigm shifts don’t grow on trees, after all! 

Perhaps we can debate the merits of corporatese terms like “onboarding,” but much of this language is used to obfuscate and sanitize our work life. We “reorganize” instead of conducting layoffs and claim to be “growth hackers” rather than do anything to produce growth. Jargon has its place, but watch your language. Otherwise, Max will wash your mouth out . . .  with business


Buzzword | Wikipedia

Jargon | Wikipedia

"30 Business Buzzwords You Should Stop Using" by Annie Pilon | Small Business Trends

"You and I Both" by Jason Mraz | YouTube

Priority Episode No. 20: "That's Fine for Putin" | Podcast Episode

Biz Stone | Wikipedia

"Find a Growth Hacker for Your Startup" by Sean Ellis | Startup Marketing

"15 Business Buzzwords You'll Need to Know in 2015" by Brittney Helmrich | Business News Daily

Onboarding | Wikipedia

Spy Game | IMDB / Amazon

Orwellian | Wikipedia

Back to Work Episode No. 2: "Picture of a Boat" | Podcast Episode

Stephen R. Covey's Personal Bio | StephenCovey.com

Synergy | Wikipedia

Paradigm | Wikipedia

The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change by Stephen R. Covey | Amazon

"Why Workplace Jargon is a Big Problem" by Maddie Crum | Huffington Post

Brainstorming | Wikipedia

The Elements of Style by William Strunk, Jr. | Bartleby.com

"Student Ratings of Professors Are Not Gender Blind" by Susan A. Basow | Susan A. Basow

Microsoft PowerPoint | Wikipedia

Euphemism | Wikipedia

"A Compilation of Euphemisms for Layoffs" by Bob Sutton | Work Matters

Nineteen Eighty-Four by George Orwell | Wikipedia

Muppet Babies | Wikipedia

Waterboarding | Wikipedia